Building meaningful brands.
I help impactful organisations communicate who they are and what they do.
Hello 👋 My name’s Sophie.
I’m a brand strategist who works exclusively with impact-focused organisations.
With a grounding in the social impact sector and years of senior communications experience, I design and deliver impactful branding projects that transform organisations.
Services
Your brand is the most important strategic tool for developing trust and increasing engagement with your audiences. I specialise in developing and delivering brand research, strategy, and messaging projects that help organisations connect with their audiences and meet their goals.
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Why do you need to do brand research?
Because you need to understand something in order to improve it.
I use a mixture of research methods to collect quantitative and qualitative data about your brand - evaluating brand consistency, sentiment, performance, strategic alignment and positioning.
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Now that you’ve gathered all this important information and data about your brand, you have the raw materials and insights needed to develop stronger brand value.
I analyse the data and insights and use strategic frameworks to clarify these findings—this is how we’ll convince people to make changes and try new things.
This is also where we would look at your customer journeys, do audience analysis, and establish your brand framework.
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Now that you understand who you are and what you do, it’s time to start thinking about what you want to say.
Using the research findings, and strategic recommendations, I’ll work with you to create accessible, unique, and engaging language that connects you with your key stakeholders.
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Now that you have clearer and more impactful brand identity, the next step is to start implementing and experimenting.
I'll support you to roll out your new brand strategy and messaging - internally and externally.
What’s it like to work with me?
“Sophie is a skilled facilitator. She brought staff, trustees, and wider stakeholders into a creative dialogue about Community First's core qualities and how they should be communicated.
She offered creative insight and constructive challenge throughout, leading us to a refined vision and the next steps in the branding roadmap. Sophie is naturally engaging and perceptive. She knows her stuff, and we wouldn’t hesitate to recommend her services.“
Tom McCulloch & Emily Lewis-Edwards, Co-CEOs of Community First Oxfordshire
